Rida Rizvi talks about her brand, Ira Soles

Ira soles are a conquering brand that deals into stylish and comfortable ethnic and fusion wear. We spoke to the founder of Ira soles, Ms. Rida Rizvi who is the Creative Master Mind behind the success of the business. She opened up about quite a lot of things about her brand explaining what has made her more successful in the market. Take a look yourself!

1. How did you start your business in this industry? What inspired you?

Rida: India is a land of festivities,celebration,occasions and larger than life weddings..and what we noticed is however modern we dress when it comes to celebrations we want to look our Indian best and after we have our dresses sorted the first hunt is always for shoes..this demand for design and quality inspired us to get into the business of quality Indian juttis..and this gave birth to IRA soles (IRA means the goddess of wind)

2. What kind of products do you sell? What’s your area of expertise?
Rida: As of now IRA soles is concentrating on designing and manufacturing juttis…we will slowly develop other Indian products for women..When manufacturing we put major of our cost and effort to make every pair to make them comfortable..

3. What is that one thing that makes you different from other people in the market?
Rida: Every region in India has it’s own style and design,and so we have included artisans and designers from different parts of India helping our clients to choose a huge variety, as far as designs are concerned, to match their attire..

We also make only 12 pairs in one design so that it doesn’t become common and you don’t spot anyone else wearing the same IRAs at the occasion that you are at..

But we do take bulk orders and personalise IRAs for the bride squad and return gifts for weddings!!

We also design for top Bollywood actresses and we are a preferred brand for celebrities stylists..

4. What is the best way for a customer to contact you? Do you ship everywhere in India?
Rida: Our family business is manufacturing and exporting footwear since 32 years but we have entered this genre just recently so as of now our clients can contact and choose their designs on Instagram and we will process their orders..until in the coming month and a half we will have our website up and running which is still in the testing phase..we do free shipping anywhere in India and use best shippers like FedEx and DHL to do the same and make it quick..we also do deliveries all over the world at a very competitive rate..

All in all we try and make every pair of IRAs with precision and keeping the comfort at it’s peak and try and make it affordable without compromising on quality and comfort.

We loved the Beautiful footwear from Ira soles as they are perfect for our brides. Every bride must have at least one pair of Punjabi Jutti in her bridal trousseau. So ladies, make sure you get in touch with Ira Soles and get your favourite pair ordered. Their Instagram handle is: @irasoles
Follow Confessions of a Bride to be on Instagram for more amazing blogs: @confessions_bride_to_be

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